Project Date: May 2014
The funky Holden Cruze TVC was shot at Stage 7 of Fox Studios in 2014. Art Directed by Aaron Crothers, with advertising agency Revolver, our brief was to create overhead rigging support (the easy part), and upright, subtle rigging support for hundreds of fluorescent tubes as they changed from white to red within shot (the hard part). Thanks to some tricky design work, and some awesome welding from our in-house manufacturer Tony Geros, the unusual brief was delivered without a hitch. See below for a link of the ad.